Competitive Branding Strategies is popular PDF and ePub book, written by Rajagopal in 2019-09-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Competitive Branding Strategies can be Read Online from any device for your convenience.
Competitive Branding Strategies Book PDF Summary
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
Detail Book of Competitive Branding Strategies PDF
- Author : Rajagopal
- Release : 25 September 2019
- Publisher : Springer Nature
- ISBN : 9783030249335
- Genre : Business & Economics
- Total Page : 302 pages
- Language : English
- PDF File Size : 21,9 Mb
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