The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands is popular PDF and ePub book, written by Amitava Chattopadhyay in 2012-06-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands can be Read Online from any device for your convenience.
The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands Book PDF Summary
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD. Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koç University, Istanbul, Turkey.
Detail Book of The New Emerging Market Multinationals Four Strategies for Disrupting Markets and Building Brands PDF
- Author : Amitava Chattopadhyay
- Release : 15 June 2012
- Publisher : McGraw Hill Professional
- ISBN : 9780071782906
- Genre : Business & Economics
- Total Page : 353 pages
- Language : English
- PDF File Size : 10,5 Mb
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