Advertising Transformed is popular PDF and ePub book, written by Fons Van Dyck in 2014-02-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising Transformed can be Read Online from any device for your convenience.
Advertising Transformed Book PDF Summary
Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Detail Book of Advertising Transformed PDF
- Author : Fons Van Dyck
- Release : 03 February 2014
- Publisher : Kogan Page Publishers
- ISBN : 9780749471491
- Genre : Business & Economics
- Total Page : 200 pages
- Language : English
- PDF File Size : 16,8 Mb
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