Programmatic Advertising is popular PDF and ePub book, written by Oliver Busch in 2015-11-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Programmatic Advertising can be Read Online from any device for your convenience.
Programmatic Advertising Book PDF Summary
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
Detail Book of Programmatic Advertising PDF
- Author : Oliver Busch
- Release : 26 November 2015
- Publisher : Springer
- ISBN : 9783319250236
- Genre : Business & Economics
- Total Page : 280 pages
- Language : English
- PDF File Size : 20,5 Mb
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