Digital Dawn in Adland is popular PDF and ePub book, written by Robert Crawford in 2021-06-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Digital Dawn in Adland can be Read Online from any device for your convenience.
Digital Dawn in Adland Book PDF Summary
Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.
Detail Book of Digital Dawn in Adland PDF
- Author : Robert Crawford
- Release : 16 June 2021
- Publisher : Routledge
- ISBN : 9780429686009
- Genre : Business & Economics
- Total Page : 179 pages
- Language : English
- PDF File Size : 8,7 Mb
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