Advertising Language is popular PDF and ePub book, written by Keiko Tanaka in 2005-07-05, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Advertising Language can be Read Online from any device for your convenience.
Advertising Language Book PDF Summary
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Detail Book of Advertising Language PDF
- Author : Keiko Tanaka
- Release : 05 July 2005
- Publisher : Routledge
- ISBN : 9781134640461
- Genre : Language Arts & Disciplines
- Total Page : 170 pages
- Language : English
- PDF File Size : 9,6 Mb
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