The Language of Cosmetics Advertising is popular PDF and ePub book, written by Helen Ringrow in 2016-09-28, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, The Language of Cosmetics Advertising can be Read Online from any device for your convenience.
The Language of Cosmetics Advertising Book PDF Summary
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Detail Book of The Language of Cosmetics Advertising PDF
- Author : Helen Ringrow
- Release : 28 September 2016
- Publisher : Springer
- ISBN : 9781137557988
- Genre : Language Arts & Disciplines
- Total Page : 128 pages
- Language : English
- PDF File Size : 16,6 Mb
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