Branded Beauty is popular PDF and ePub book, written by Mark Tungate in 2011-10-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Branded Beauty can be Read Online from any device for your convenience.

Branded Beauty Book PDF Summary

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Detail Book of Branded Beauty PDF

Branded Beauty
  • Author : Mark Tungate
  • Release : 03 October 2011
  • Publisher : Kogan Page Publishers
  • ISBN : 9780749461829
  • Genre : Business & Economics
  • Total Page : 288 pages
  • Language : English
  • PDF File Size : 20,8 Mb

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