Advertising and New Media is popular PDF and ePub book, written by Christina Spurgeon in 2007-10-31, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Advertising and New Media can be Read Online from any device for your convenience.
Advertising and New Media Book PDF Summary
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Detail Book of Advertising and New Media PDF
- Author : Christina Spurgeon
- Release : 31 October 2007
- Publisher : Routledge
- ISBN : 9781134086207
- Genre : Language Arts & Disciplines
- Total Page : 235 pages
- Language : English
- PDF File Size : 21,6 Mb
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