Policy and Marketing Strategies for Digital Media is popular PDF and ePub book, written by Yu-li Liu in 2014-04-16, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Policy and Marketing Strategies for Digital Media can be Read Online from any device for your convenience.
Policy and Marketing Strategies for Digital Media Book PDF Summary
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Detail Book of Policy and Marketing Strategies for Digital Media PDF
- Author : Yu-li Liu
- Release : 16 April 2014
- Publisher : Routledge
- ISBN : 9781317744115
- Genre : Social Science
- Total Page : 326 pages
- Language : English
- PDF File Size : 15,8 Mb
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