Breaking Up America is popular PDF and ePub book, written by Joseph Turow in 2007-12-01, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Breaking Up America can be Read Online from any device for your convenience.
Breaking Up America Book PDF Summary
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Detail Book of Breaking Up America PDF
- Author : Joseph Turow
- Release : 01 December 2007
- Publisher : University of Chicago Press
- ISBN : 9780226817514
- Genre : Social Science
- Total Page : 260 pages
- Language : English
- PDF File Size : 18,8 Mb
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