A Research Agenda for Service Marketing is popular PDF and ePub book, written by Olivier Furrer in 2024-02-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Research Agenda for Service Marketing can be Read Online from any device for your convenience.

A Research Agenda for Service Marketing Book PDF Summary

This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Detail Book of A Research Agenda for Service Marketing PDF

A Research Agenda for Service Marketing
  • Author : Olivier Furrer
  • Release : 12 February 2024
  • Publisher : Edward Elgar Publishing
  • ISBN : 9781803923178
  • Genre : Business & Economics
  • Total Page : 403 pages
  • Language : English
  • PDF File Size : 20,7 Mb

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