Web Systems Design and Online Consumer Behavior is popular PDF and ePub book, written by Yuan Gao in 2005-01-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Web Systems Design and Online Consumer Behavior can be Read Online from any device for your convenience.
Web Systems Design and Online Consumer Behavior Book PDF Summary
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.
Detail Book of Web Systems Design and Online Consumer Behavior PDF
- Author : Yuan Gao
- Release : 01 January 2005
- Publisher : IGI Global
- ISBN : 1591403278
- Genre : Business & Economics
- Total Page : 350 pages
- Language : English
- PDF File Size : 19,6 Mb
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