Utilizing Consumer Psychology in Business Strategy is popular PDF and ePub book, written by Dalgic, Tevfik in 2018-04-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Utilizing Consumer Psychology in Business Strategy can be Read Online from any device for your convenience.
Utilizing Consumer Psychology in Business Strategy Book PDF Summary
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.
Detail Book of Utilizing Consumer Psychology in Business Strategy PDF
- Author : Dalgic, Tevfik
- Release : 13 April 2018
- Publisher : IGI Global
- ISBN : 9781522534495
- Genre : Business & Economics
- Total Page : 325 pages
- Language : English
- PDF File Size : 12,5 Mb
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