How different channels engage consumers from various psychological perspectives A case study of Starbucks Coca Cola and Nestle is popular PDF and ePub book, written by Armstrong Odiwuor in 2024-05-23, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, How different channels engage consumers from various psychological perspectives A case study of Starbucks Coca Cola and Nestle can be Read Online from any device for your convenience.
How different channels engage consumers from various psychological perspectives A case study of Starbucks Coca Cola and Nestle Book PDF Summary
Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Free University of Berlin (Business Administration and Management), course: Business Management, Marketing, language: English, abstract: This paper explores the engagement of consumers through various psychological perspectives across different marketing channels, focusing on case studies of Starbucks, Coca-Cola, and Nestle. Employing an omnichannel strategy, businesses integrate both online and offline platforms to enhance market reach and consumer experience. Using Starbucks as a case study, the paper delves into how the brand strategically engages consumers through online platforms like social media and mobile apps, as well as offline methods such as in-store experiences and iconic branding. Psychological variables including motivation, learning, attitudes, perception, and personality are dissected to understand their influence on consumer decision-making processes. Shifting focus to Coca-Cola, the paper examines how the company leverages diverse marketing channels to diffuse innovation, particularly illustrated through the launch of new Diet Coke flavors. By employing aggressive marketing campaigns across various platforms, Coca-Cola demonstrates the power of integrating online and offline strategies to capture consumer interest and loyalty. The effectiveness of Coca-Cola's marketing initiatives is evaluated alongside notable drawbacks, emphasizing the importance of consistency and adaptability in modern marketing practices. Lastly, the paper analyzes Nestle's approach to online and offline marketing, highlighting the company's transition towards digital media while maintaining a presence in traditional channels. By embracing socio-cultural perspectives and employing corporate social responsibility initiatives, Nestle demonstrates the alignment of marketing strategies with broader societal values. A comparison between the effectiveness of online and offline marketing strategies reveals the advantages of online channels in terms of measurability, cost-effectiveness, audience targeting, and long-term exposure. In conclusion, the paper underscores the significance of integrating online and offline marketing channels in contemporary business practices, emphasizing the need for innovative strategies that resonate with consumer psychology. Through comprehensive case studies and analyses, it offers insights into navigating the dynamic landscape of consumer engagement in the digital age.
Detail Book of How different channels engage consumers from various psychological perspectives A case study of Starbucks Coca Cola and Nestle PDF
- Author : Armstrong Odiwuor
- Release : 23 May 2024
- Publisher : GRIN Verlag
- ISBN : 9783389026526
- Genre : Business & Economics
- Total Page : 22 pages
- Language : English
- PDF File Size : 17,6 Mb
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