Using Artificial Intelligence in Marketing is popular PDF and ePub book, written by Katie King in 2019-02-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Using Artificial Intelligence in Marketing can be Read Online from any device for your convenience.
Using Artificial Intelligence in Marketing Book PDF Summary
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
Detail Book of Using Artificial Intelligence in Marketing PDF
- Author : Katie King
- Release : 03 February 2019
- Publisher : Kogan Page Publishers
- ISBN : 9780749483401
- Genre : Business & Economics
- Total Page : 225 pages
- Language : English
- PDF File Size : 15,8 Mb
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