Artificial Intelligence for Marketing Management is popular PDF and ePub book, written by Park Thaichon in 2022-11-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Artificial Intelligence for Marketing Management can be Read Online from any device for your convenience.
Artificial Intelligence for Marketing Management Book PDF Summary
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing. This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management. This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
Detail Book of Artificial Intelligence for Marketing Management PDF
- Author : Park Thaichon
- Release : 10 November 2022
- Publisher : Taylor & Francis
- ISBN : 9781000780307
- Genre : Business & Economics
- Total Page : 213 pages
- Language : English
- PDF File Size : 7,8 Mb
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