Ethical AI and Data Management Strategies in Marketing is popular PDF and ePub book, written by Saluja, Shefali in 2024-07-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Ethical AI and Data Management Strategies in Marketing can be Read Online from any device for your convenience.
Ethical AI and Data Management Strategies in Marketing Book PDF Summary
In today's fast-paced digital world, marketers face an ever-growing challenge: effectively navigating the vast and complex data landscape while ensuring ethical practices. The explosion of digital information has created new opportunities for targeted marketing. Still, it has also raised concerns about privacy, security, and the responsible use of data. Marketers risk damaging consumer trust and facing regulatory scrutiny without a comprehensive understanding of data governance and ethical frameworks. Ethical AI and Data Management Strategies in Marketing provides a timely and comprehensive solution. This insightful guide offers practical strategies for implementing robust data governance plans that focus on eradicating isolated data repositories and adhering to ethical guidelines. These theoretical and actionable strategies give marketers the confidence to implement them effectively. By leveraging the power of artificial intelligence in marketing, marketers can enhance their understanding of the target audience and optimize content creation while maintaining ethical standards. The book delves into essential topics such as data privacy, ethical marketing, and technology ethics, providing valuable insights and practical solutions for managing data ethically in modern marketing.
Detail Book of Ethical AI and Data Management Strategies in Marketing PDF
- Author : Saluja, Shefali
- Release : 18 July 2024
- Publisher : IGI Global
- ISBN : 9798369366622
- Genre : Business & Economics
- Total Page : 296 pages
- Language : English
- PDF File Size : 20,7 Mb
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