AI in Marketing Sales and Service is popular PDF and ePub book, written by Peter Gentsch in 2018-10-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, AI in Marketing Sales and Service can be Read Online from any device for your convenience.
AI in Marketing Sales and Service Book PDF Summary
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Detail Book of AI in Marketing Sales and Service PDF
- Author : Peter Gentsch
- Release : 22 October 2018
- Publisher : Springer
- ISBN : 9783319899572
- Genre : Business & Economics
- Total Page : 280 pages
- Language : English
- PDF File Size : 17,6 Mb
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