Understanding Branding in Higher Education is popular PDF and ePub book, written by Anthony Lowrie in 2017-10-25, it is a fantastic choice for those who relish reading online the Education genre. Let's immerse ourselves in this engaging Education book by exploring the summary and details provided below. Remember, Understanding Branding in Higher Education can be Read Online from any device for your convenience.
Understanding Branding in Higher Education Book PDF Summary
This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college.
Detail Book of Understanding Branding in Higher Education PDF
- Author : Anthony Lowrie
- Release : 25 October 2017
- Publisher : Springer
- ISBN : 9781137560711
- Genre : Education
- Total Page : 198 pages
- Language : English
- PDF File Size : 18,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Understanding Branding in Higher Education by Anthony Lowrie, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.