Unbrandable How to Succeed in the New Brand Space is popular PDF and ePub book, written by Adam N. Stone in 2015-07-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Unbrandable How to Succeed in the New Brand Space can be Read Online from any device for your convenience.
Unbrandable How to Succeed in the New Brand Space Book PDF Summary
Brilliantly analyzes the brands that are reaching a new generation of skeptical consumers with a more authentic approach The “Unbrandables” are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment. Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand In-N-Out Burger, brands both new and established have been able to win over a more skeptical set of consumers by recognizing that honesty is the best policy on practical as well as moral grounds. Unbrandable is the guide, as much as there can be one, to imitating these companies’ successful marketing strategies. Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. Each profile focuses on either a brand that works, an industry professional who has adapted to new branding challenges, an individual who can articulate better than any old-fashioned focus group what the new consumer wants, or a place—among them, Berlin and Sao Paulo—that flourishes on unbrandable principles.
Detail Book of Unbrandable How to Succeed in the New Brand Space PDF
- Author : Adam N. Stone
- Release : 14 July 2015
- Publisher : Thames & Hudson
- ISBN : 9780500772607
- Genre : Business & Economics
- Total Page : 203 pages
- Language : English
- PDF File Size : 18,7 Mb
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