Rural Marketing is popular PDF and ePub book, written by Awadhesh Kumar Singh in 2005-12, it is a fantastic choice for those who relish reading online the Agriculture genre. Let's immerse ourselves in this engaging Agriculture book by exploring the summary and details provided below. Remember, Rural Marketing can be Read Online from any device for your convenience.
Rural Marketing Book PDF Summary
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Detail Book of Rural Marketing PDF
- Author : Awadhesh Kumar Singh
- Release : 01 December 2005
- Publisher : New Age International
- ISBN : 9788122416831
- Genre : Agriculture
- Total Page : 11 pages
- Language : English
- PDF File Size : 14,5 Mb
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