Truth is popular PDF and ePub book, written by Lynn B. Upshaw in 2007, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Truth can be Read Online from any device for your convenience.
Truth Book PDF Summary
Brands are rooted in trust - but consumers these days are more skeptical and distrusting than ever. A recent market research study (Datamonitor) concluded that 86 per cent of US and European consumers feel that they have become more skeptical about corporations in the last 5 years. In particular, consumers lack trust in the mainstream media channels and the specifics of product claims. Truth is a timely and seminal book that gives marketers the tools they need to win over today's wary consumers.; The author is a renowned marketing consultant with major companies on his client roster. He has written articles for numerous publications including Brandweek, Advertising Age, and the Journal of Brand Management. He shows readers how to: promote more persuasively; achieve greater returns through integrity in marketing; replace their pricing strategy with a more convincing value promise; build stronger customer partnerships; and seize the lead share of credibility in a hypercompetive marketplace.
Detail Book of Truth PDF
- Author : Lynn B. Upshaw
- Release : 01 October 2024
- Publisher : AMACOM/American Management Association
- ISBN : 0814400892
- Genre : Business & Economics
- Total Page : 300 pages
- Language : English
- PDF File Size : 18,6 Mb
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