The Truth About Creating Brands People Love is popular PDF and ePub book, written by Donna D. Heckler in 2008-10-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Truth About Creating Brands People Love can be Read Online from any device for your convenience.
The Truth About Creating Brands People Love Book PDF Summary
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands–and keeping them great. “I recommend this punchy, provocative book that uses vivid case studies to remind us of 51 truths about brands.” DAVID AAKER, Vice-Chairman, Prophet and Author of Building Strong Brands and Spanning Silos
Detail Book of The Truth About Creating Brands People Love PDF
- Author : Donna D. Heckler
- Release : 10 October 2008
- Publisher : FT Press
- ISBN : 9780132701181
- Genre : Business & Economics
- Total Page : 225 pages
- Language : English
- PDF File Size : 9,9 Mb
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