Delivering the Promise of Your Brand is popular PDF and ePub book, written by Brian D. Till in 2009-10-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Delivering the Promise of Your Brand can be Read Online from any device for your convenience.
Delivering the Promise of Your Brand Book PDF Summary
This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.
Detail Book of Delivering the Promise of Your Brand PDF
- Author : Brian D. Till
- Release : 16 October 2009
- Publisher : Pearson Education
- ISBN : 9780132143325
- Genre : Business & Economics
- Total Page : 19 pages
- Language : English
- PDF File Size : 9,9 Mb
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