Humanizing B2B is popular PDF and ePub book, written by Paul Cash in 2021-04-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Humanizing B2B can be Read Online from any device for your convenience.
Humanizing B2B Book PDF Summary
If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Detail Book of Humanizing B2B PDF
- Author : Paul Cash
- Release : 26 April 2021
- Publisher : Practical Inspiration Publishing
- ISBN : 9781788602501
- Genre : Business & Economics
- Total Page : 172 pages
- Language : English
- PDF File Size : 12,9 Mb
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