Tourism Marketing in Western Europe is popular PDF and ePub book, written by Nikolaos Boukas in 2021-11-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Tourism Marketing in Western Europe can be Read Online from any device for your convenience.
Tourism Marketing in Western Europe Book PDF Summary
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Detail Book of Tourism Marketing in Western Europe PDF
- Author : Nikolaos Boukas
- Release : 09 November 2021
- Publisher : CABI
- ISBN : 9781789248753
- Genre : Business & Economics
- Total Page : 252 pages
- Language : English
- PDF File Size : 18,9 Mb
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