Tourism Marketing and Management Handbook is popular PDF and ePub book, written by Stephen F. Witt in 1994, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Tourism Marketing and Management Handbook can be Read Online from any device for your convenience.
Tourism Marketing and Management Handbook Book PDF Summary
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Detail Book of Tourism Marketing and Management Handbook PDF
- Author : Stephen F. Witt
- Release : 20 May 1994
- Publisher : Unknown
- ISBN : WISC:89049454267
- Genre : Business & Economics
- Total Page : 648 pages
- Language : English
- PDF File Size : 10,9 Mb
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