Handbook on Tourism and Social Media is popular PDF and ePub book, written by Dogan Gursoy in 2022-02-28, it is a fantastic choice for those who relish reading online the Social media genre. Let's immerse ourselves in this engaging Social media book by exploring the summary and details provided below. Remember, Handbook on Tourism and Social Media can be Read Online from any device for your convenience.
Handbook on Tourism and Social Media Book PDF Summary
This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators. International contributors analyse both conceptual and practical social media topics, addressing cutting-edge social media issues in destination management and marketing. Drawing on empirical case studies and examples, chapters explore dark tourism, gastro-tourism, travel blogs, electronic word-of-mouth, sentiment analysis and a variety of quantitative and qualitative methodologies. The Handbook also defines central social media concepts and explores the impact they have on the success of tourist destinations, setting the stage for a better understanding of the relationship between social media and tourism. Through an examination of current trends in social media, as well as future trajectories, it provides critical insights for the successful development and implementation of social media marketing strategies. This Handbook will be a critical read for scholars and students of geography and business management, with a specific interest in tourism and hospitality management. Its practical considerations will also be beneficial for planners, policy makers, managers and marketers in the tourism industry.
Detail Book of Handbook on Tourism and Social Media PDF
- Author : Dogan Gursoy
- Release : 28 February 2022
- Publisher : Edward Elgar Publishing
- ISBN : 1800371403
- Genre : Social media
- Total Page : 520 pages
- Language : English
- PDF File Size : 8,8 Mb
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