Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is popular PDF and ePub book, written by Ramos, Célia M.Q. in 2019-12-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector can be Read Online from any device for your convenience.
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector Book PDF Summary
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Detail Book of Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector PDF
- Author : Ramos, Célia M.Q.
- Release : 27 December 2019
- Publisher : IGI Global
- ISBN : 9781799819486
- Genre : Business & Economics
- Total Page : 477 pages
- Language : English
- PDF File Size : 10,8 Mb
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