The Strategic Communication Imperative is popular PDF and ePub book, written by James Mahoney in 2021-12-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Strategic Communication Imperative can be Read Online from any device for your convenience.
The Strategic Communication Imperative Book PDF Summary
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation’s ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students, and professionals alike.
Detail Book of The Strategic Communication Imperative PDF
- Author : James Mahoney
- Release : 30 December 2021
- Publisher : Routledge
- ISBN : 9781000522099
- Genre : Business & Economics
- Total Page : 194 pages
- Language : English
- PDF File Size : 12,5 Mb
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