Engaging Employees through Strategic Communication is popular PDF and ePub book, written by Mark Dollins in 2021-10-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Engaging Employees through Strategic Communication can be Read Online from any device for your convenience.
Engaging Employees through Strategic Communication Book PDF Summary
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Detail Book of Engaging Employees through Strategic Communication PDF
- Author : Mark Dollins
- Release : 01 October 2021
- Publisher : Routledge
- ISBN : 9781000461947
- Genre : Business & Economics
- Total Page : 228 pages
- Language : English
- PDF File Size : 19,9 Mb
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