The Routledge Companion to Consumer Behavior Analysis is popular PDF and ePub book, written by Gordon R. Foxall in 2015-08-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Routledge Companion to Consumer Behavior Analysis can be Read Online from any device for your convenience.
The Routledge Companion to Consumer Behavior Analysis Book PDF Summary
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Detail Book of The Routledge Companion to Consumer Behavior Analysis PDF
- Author : Gordon R. Foxall
- Release : 20 August 2015
- Publisher : Routledge
- ISBN : 9781317913450
- Genre : Business & Economics
- Total Page : 1041 pages
- Language : English
- PDF File Size : 10,7 Mb
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