The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry is popular PDF and ePub book, written by Anonim in 2024-04-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry can be Read Online from any device for your convenience.
The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry Book PDF Summary
Seminar paper from the year 2022 in the subject Business economics - Customer Relationship Management, CRM, grade: A, Robert Gordon University Aberdeen (Business Management), course: Consumer Psychology, language: English, abstract: The demand for sustainable fashion has increased due to the fashion industry's negative impact on the environment and society. Sustainable fashion consumption involves conscious consumer choices and is influenced by personal values, beliefs, and attitudes. Personality traits are also known to influence consumer behavior and decision-making. This study aims to investigate the impact of personality traits on sustainable fashion consumption. The study seeks to identify the personality traits that are most relevant to sustainable fashion consumption and to explore how these traits influence consumer choices in the sustainable fashion industry. The conceptual framework suggests that personality traits, experiential consumption, and brand loyalty are essential factors in sustainable fashion consumption and should be considered in marketing strategies and consumer behavior research. The Five Factor Model (FFM) theory and the Theory of Planned Behavior (TPB) are used to explain the impact of personality traits on consumer choices in the context of sustainable fashion consumption. The study will make a significant contribution to the literature on sustainable fashion consumption and consumer behavior by providing insights into the role of personality traits in sustainable fashion consumption and practical implications for sustainable fashion brands and their marketing strategies.
Detail Book of The Role of Personality in Influencing Consumer Choices in the Sustainable Fashion Industry PDF
- Author : Anonim
- Release : 09 April 2024
- Publisher : GRIN Verlag
- ISBN : 9783389009291
- Genre : Business & Economics
- Total Page : 19 pages
- Language : English
- PDF File Size : 16,6 Mb
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