The Psychology of Consumer Profiling in a Digital Age is popular PDF and ePub book, written by Barrie Gunter in 2016-05-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Psychology of Consumer Profiling in a Digital Age can be Read Online from any device for your convenience.
The Psychology of Consumer Profiling in a Digital Age Book PDF Summary
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
Detail Book of The Psychology of Consumer Profiling in a Digital Age PDF
- Author : Barrie Gunter
- Release : 05 May 2016
- Publisher : Routledge
- ISBN : 9781317340102
- Genre : Business & Economics
- Total Page : 264 pages
- Language : English
- PDF File Size : 17,7 Mb
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