The Maturing Marketplace is popular PDF and ePub book, written by Euehun Lee in 2000-04-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Maturing Marketplace can be Read Online from any device for your convenience.
The Maturing Marketplace Book PDF Summary
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Detail Book of The Maturing Marketplace PDF
- Author : Euehun Lee
- Release : 30 April 2000
- Publisher : Bloomsbury Publishing USA
- ISBN : 9780313000522
- Genre : Business & Economics
- Total Page : 320 pages
- Language : English
- PDF File Size : 13,8 Mb
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