Cases and Select Readings in Health Care Marketing is popular PDF and ePub book, written by William Winston in 2022-01-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Cases and Select Readings in Health Care Marketing can be Read Online from any device for your convenience.
Cases and Select Readings in Health Care Marketing Book PDF Summary
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Detail Book of Cases and Select Readings in Health Care Marketing PDF
- Author : William Winston
- Release : 26 January 2022
- Publisher : Routledge
- ISBN : 9781317941637
- Genre : Business & Economics
- Total Page : 582 pages
- Language : English
- PDF File Size : 8,5 Mb
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