Marketing to the Aging Population is popular PDF and ePub book, written by George P. Moschis in 2022-10-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing to the Aging Population can be Read Online from any device for your convenience.
Marketing to the Aging Population Book PDF Summary
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Detail Book of Marketing to the Aging Population PDF
- Author : George P. Moschis
- Release : 06 October 2022
- Publisher : Springer Nature
- ISBN : 9783031130977
- Genre : Business & Economics
- Total Page : 352 pages
- Language : English
- PDF File Size : 7,9 Mb
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