Older Tourist Behavior and Marketing Tools is popular PDF and ePub book, written by Vania Vigolo in 2017-04-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Older Tourist Behavior and Marketing Tools can be Read Online from any device for your convenience.
Older Tourist Behavior and Marketing Tools Book PDF Summary
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second part then focuses on the behavior of older tourists in terms of the travel planning process, the use of information and communication technologies for travel purposes, and accommodation choices. The final part analyzes the marketing strategies and operative practices of three tourism companies that focus on the older-adult market. Practical implications for tourism suppliers willing to target older tourists are derived. The book is intended primarily for academics, researchers, and professionals in the tourism and hospitality industry. In addition, it will be useful for students attending advanced tourism and hospitality courses.
Detail Book of Older Tourist Behavior and Marketing Tools PDF
- Author : Vania Vigolo
- Release : 07 April 2017
- Publisher : Springer
- ISBN : 9783319477350
- Genre : Business & Economics
- Total Page : 187 pages
- Language : English
- PDF File Size : 10,8 Mb
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