The Marketing Manual is popular PDF and ePub book, written by Michael Baker in 2009-11-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Marketing Manual can be Read Online from any device for your convenience.
The Marketing Manual Book PDF Summary
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Detail Book of The Marketing Manual PDF
- Author : Michael Baker
- Release : 03 November 2009
- Publisher : Routledge
- ISBN : 9781136356780
- Genre : Business & Economics
- Total Page : 288 pages
- Language : English
- PDF File Size : 11,6 Mb
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