Marketing Manipulation is popular PDF and ePub book, written by Kamins Michael in 1999-06-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Manipulation can be Read Online from any device for your convenience.
Marketing Manipulation Book PDF Summary
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Detail Book of Marketing Manipulation PDF
- Author : Kamins Michael
- Release : 30 June 1999
- Publisher : World Scientific
- ISBN : 9789813234727
- Genre : Business & Economics
- Total Page : 252 pages
- Language : English
- PDF File Size : 11,9 Mb
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