Manipulation tactics and consumer behavior Creating a desire to purchase in the digital era is popular PDF and ePub book, written by Jar Tiautrakul in 2019-07-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Manipulation tactics and consumer behavior Creating a desire to purchase in the digital era can be Read Online from any device for your convenience.
Manipulation tactics and consumer behavior Creating a desire to purchase in the digital era Book PDF Summary
Essay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, Atlantic International University, language: English, abstract: A desire to purchase goods and services is fostered by marketers. Marketers can incorporate manipulation tactics into their efforts to create mass product appeal, effectively controlling consumer behavior. This practice, however, is not permitted as per the American Marketing Association’s Statement of Ethics. This ethics statement incorporates the principles of maleficence and honesty as core components of ethical norms and values, respectively. These ethical principles are congruent with the technological capabilities that serve as the foundation of the digital era, as the digital era results in increased transparency. This transparency ultimately leads some corporations to adjust their marketing approaches, which others may or may not implement different forms of consumer manipulation.
Detail Book of Manipulation tactics and consumer behavior Creating a desire to purchase in the digital era PDF
- Author : Jar Tiautrakul
- Release : 10 July 2019
- Publisher : GRIN Verlag
- ISBN : 9783668977457
- Genre : Business & Economics
- Total Page : 16 pages
- Language : English
- PDF File Size : 20,7 Mb
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