The Impact of Digitalization on Current Marketing Strategies is popular PDF and ePub book, written by Luis Matosas-López in 2024-03-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Impact of Digitalization on Current Marketing Strategies can be Read Online from any device for your convenience.
The Impact of Digitalization on Current Marketing Strategies Book PDF Summary
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
Detail Book of The Impact of Digitalization on Current Marketing Strategies PDF
- Author : Luis Matosas-López
- Release : 14 March 2024
- Publisher : Emerald Group Publishing
- ISBN : 9781837536887
- Genre : Business & Economics
- Total Page : 252 pages
- Language : English
- PDF File Size : 17,5 Mb
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