The Customer Centric Enterprise is popular PDF and ePub book, written by Mitchell M. Tseng in 2011-06-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Customer Centric Enterprise can be Read Online from any device for your convenience.
The Customer Centric Enterprise Book PDF Summary
Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.
Detail Book of The Customer Centric Enterprise PDF
- Author : Mitchell M. Tseng
- Release : 27 June 2011
- Publisher : Springer Science & Business Media
- ISBN : 9783642554605
- Genre : Business & Economics
- Total Page : 536 pages
- Language : English
- PDF File Size : 21,7 Mb
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