Competitive Advantage of Customer Centricity is popular PDF and ePub book, written by Sathit Parniangtong in 2018-12-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Competitive Advantage of Customer Centricity can be Read Online from any device for your convenience.
Competitive Advantage of Customer Centricity Book PDF Summary
This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.
Detail Book of Competitive Advantage of Customer Centricity PDF
- Author : Sathit Parniangtong
- Release : 12 December 2018
- Publisher : Springer
- ISBN : 9811351384
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 7,9 Mb
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