The Ad Makers is popular PDF and ePub book, written by Tom von Logue Newth in 2013-10-30, it is a fantastic choice for those who relish reading online the Performing Arts genre. Let's immerse ourselves in this engaging Performing Arts book by exploring the summary and details provided below. Remember, The Ad Makers can be Read Online from any device for your convenience.
The Ad Makers Book PDF Summary
The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Detail Book of The Ad Makers PDF
- Author : Tom von Logue Newth
- Release : 30 October 2013
- Publisher : CRC Press
- ISBN : 9781136016967
- Genre : Performing Arts
- Total Page : 177 pages
- Language : English
- PDF File Size : 7,6 Mb
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