Political Advertising in the United States is popular PDF and ePub book, written by Erika Franklin Fowler in 2018-05-04, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Political Advertising in the United States can be Read Online from any device for your convenience.
Political Advertising in the United States Book PDF Summary
Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Detail Book of Political Advertising in the United States PDF
- Author : Erika Franklin Fowler
- Release : 04 May 2018
- Publisher : Routledge
- ISBN : 9780429977909
- Genre : Political Science
- Total Page : 241 pages
- Language : English
- PDF File Size : 11,8 Mb
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