Utopian Images and Narratives in Advertising is popular PDF and ePub book, written by Luigi Daniele Manca in 2012, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Utopian Images and Narratives in Advertising can be Read Online from any device for your convenience.
Utopian Images and Narratives in Advertising Book PDF Summary
The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Detail Book of Utopian Images and Narratives in Advertising PDF
- Author : Luigi Daniele Manca
- Release : 02 July 2024
- Publisher : Lexington Books
- ISBN : 9780739173268
- Genre : Business & Economics
- Total Page : 297 pages
- Language : English
- PDF File Size : 16,6 Mb
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