Targeting the Mature Traveler is popular PDF and ePub book, written by Jacqueline Jeynes in 2021-01-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Targeting the Mature Traveler can be Read Online from any device for your convenience.
Targeting the Mature Traveler Book PDF Summary
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made. Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond. Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward. Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.
Detail Book of Targeting the Mature Traveler PDF
- Author : Jacqueline Jeynes
- Release : 26 January 2021
- Publisher : Business Expert Press
- ISBN : 9781952538476
- Genre : Business & Economics
- Total Page : 120 pages
- Language : English
- PDF File Size : 16,9 Mb
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