SUMMARY Crossing The Chasm Marketing And Selling High Tech Products To Mainstream Clients By Geoffrey A Moore is popular PDF and ePub book, written by Shortcut Edition in 2021-06-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, SUMMARY Crossing The Chasm Marketing And Selling High Tech Products To Mainstream Clients By Geoffrey A Moore can be Read Online from any device for your convenience.
SUMMARY Crossing The Chasm Marketing And Selling High Tech Products To Mainstream Clients By Geoffrey A Moore Book PDF Summary
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover that new technologies are having a disconcerting effect on the markets. You will also discover that : the Internet age has changed the market and the role of companies; innovation goes through defined stages of acceptance; the competitive advantage leads to focus on its core market by concentrating on key success factors, specific to the company; the company can develop its competitive advantage; the financial value is also a function of competitive advantage; internal priority management and a good corporate culture are essential. The fault line is reminiscent of plate tectonics, and above all that even within Silicon Valley, no company is immune to a rupture or upheaval in the market in which it operates, whether technological or social. Before the Internet phenomenon, a company made itself known thanks to what it owned (its assets) or what it knew (its skills). Since its appearance, assets are not necessarily key success factors, and skills can be reviewed overnight. Learn how to protect yourself from disaster with this book! *Buy now the summary of this book for the modest price of a cup of coffee!
Detail Book of SUMMARY Crossing The Chasm Marketing And Selling High Tech Products To Mainstream Clients By Geoffrey A Moore PDF
- Author : Shortcut Edition
- Release : 17 June 2021
- Publisher : Shortcut Edition
- ISBN : 978186723xxxx
- Genre : Business & Economics
- Total Page : 26 pages
- Language : English
- PDF File Size : 20,5 Mb
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